Role: UI/UX Design
Portfolio Project: Merch App
Product
A dedicate mobile app for concert merchandise for a trendy musician
Date
August- September 2022
Tech Used
Figma, Illustrator, Mirro, Photoshop
Problem
Users want a way at small and mid-sized venues to find and buy merchandise without having to wait in line and miss the show.
Goal
Primary- Create an app that will help users buy merch and pick-up at the venue.
Secondary- Help user find the merchandise stand in confusing venues to make the concert experience more pleasant.
Solution
A native app to purchase concert merchandise allowing users to skip lines and avoid the usual pain points associated with buying items at a concert.
Process
1. User Research
Personas and user journeys were created based on user research. Participants from diverse backgrounds were interviewed to determine user problems that the Merch app could solve. Participants were pre-screened to make sure they were frequent concert attendees. They ranged in age from 28-44.
2. Wireframing
3. Lo-Fi Prototype
4. Usability Study
An unmoderated usability study was conducted with 5 users (3 male, 2 female) sourced from peer groups and social media. Users were asked to follow the purchase flow on the low-fidelity prototype.
