Role: Web Design/ Graphic Design/ Marketing
Real Time Project: Responsive Website and Digital Marketing
Projects
A responsive website to inform potential customers, provide forms and permits, and increase requests for quotes.
Email and social media marketing to drive new and existing customers to schedule more pickups
Duration
Website Rebuild: Feb-May 2018
Updates, Maintenance, Blog: 2018-2022
Email and Social Media Marketing: 2018-2022
Tech Used
Web: Balsamiq, Wordpress, Illustrator, Photoshop, Olympus Camera
Email Marketing: Photoshop, Illustrator, Olympus Camera, Constant Contact
Problems
Client was using a dated website that was hard to update and wasn’t registering high enough in search engine results.
Client was looking for a way to increase requests for quotes and the number of pickups from return customers
Goals
Increase SEO score by rebuilding the website using a WYSIWYG or CMS and implementing a long-tail SEO strategy.
Increase RFQ’s by engaging prospective clients and reacquiring past customers using email and social media marketing campaigns.
Constraints
Utilize current logo and collateral to create cohesive branding in the website and physical print products such as truck wraps, folders, pamphlets, etc…
Moodboard
Information Architecture
Mobile Wireframes
Desktop Wireframes
